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Sally Beauty Holdings, Inc.

SBH · FY2025

ALIGNED

CEO Package

$9.1M

Pay Ratio

—

Denise A. Paulonis

Returns outran pay growth by +36.9 pts

JD.com, Inc.

JD

MIXED

CEO Package

—

Pay Ratio

—

JD.com, Inc.

Awaiting a fuller pay-performance history

Ulta Beauty, Inc.

ULTA · FY2025

MISALIGNED

CEO Package

$15.4M

Pay Ratio

—

Kecia L. Steelman

Pay outran TSR by +94.1 pts

CEOTotal Compensation — All Companies

SBH$9.1MJDULTA$15.4M

All values are grant-date fair value as reported in proxy statements.

Key Differences

The fastest way to read this comparison before dropping into the tables.

ULTA carries the largest package at $15.4M, about 1.7x SBH.
ULTA reads misaligned, while SBH looks aligned.

Pay Component Breakdown

Latest CEO package mix by company. This stays on the CEO package even if the chart above is showing Top 5 pay.

SBH

Denise A. Paulonis

$9.1M

base salary13%
stock awards66%
non-equity incentive compensation21%
other compensation0%

JD

JD.com, Inc.

—

Component-level breakdown is unavailable for this company.

ULTA

Kecia L. Steelman

$15.4M

base salary9%
stock awards31%
option awards31%
non-equity incentive compensation28%
other compensation1%

Quick Comparison

CompanyCEOLatest YearTotal Comp
Sally Beauty Holdings, Inc.(SBH)Denise A. Paulonis2025$9.1M
JD.com, Inc.(JD)N/A2050N/A
Ulta Beauty, Inc.(ULTA)Kecia L. Steelman2025$15.4M

Note: All compensation values shown are grant-date fair value as reported in proxy statements. Direct comparisons should account for differences in company size, industry, and compensation structure.

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