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Brett D. Heffes received $2.1M in total compensation as Chief Executive Officer of WINMARK CORP in FY2025. The largest component was $700K in base salary. That’s up 15% from FY2024. Source: SEC DEF 14A.
In fiscal year 2025, Brett D. Heffes, Chief Executive Officer of WINMARK CORP (WINA), received total compensation of $2.1 million.
Brett D. Heffes's compensation breakdown includes: base salary of $700K, bonus of $695K, option awards of $700K, and other compensation of $13K.
Compared to fiscal year 2024, Brett D. Heffes's total compensation increased 15% from $1.8 million to $2.1 million.
WINMARK CORP's top 4 named executive officers received combined total compensation of $4.9 million in fiscal year 2025.
The named executive officers disclosed in WINMARK CORP's 2025 proxy statement are:Brett D. Heffes (Chief Executive Officer) with total compensation of $2.1 million, Anthony D. Ishaug (Chief Financial Officer and Treasurer) with total compensation of $1.4 million, Renae M. Gaudette (Chief Operating Officer) with total compensation of $1.0 million, and Lisa S. Hake () with total compensation of $361K.
Source Filing
Executive Record
Brett D. Heffes
Chief Executive Officer
Reported Pay
$2.1MSummary compensation table total · FY2025
Findings
Reviewing FY2025 compensation of $2.1M against +3% shareholder return and the latest filing-backed pay disclosures.
Reported pay changed +15%; spread versus stock performance is pending computation.
Evidence is sourced from the latest executive compensation filing and return series for WINA.
Team view
4 executives
Chief Executive Officer
Total PayFY2025
$2.1M
Chief Financial Officer and Treasurer
Total PayFY2025
$1.4M
Chief Operating Officer
Total PayFY2025
$1.0M
Total PayFY2025
$361K
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01FY2025 total compensation breakdown
$2.1M total compensation
Brett D. Heffes earned $2.1M in FY2025— here's how that breaks down.
$700.0K
33% of total
$700.0K
33% of total
$695.0K
33% of total
$13.2K
1% of total
Activity timeline · FY2025
Recent events from filings
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02Pay changes vs. stock performance
1 year of data
Peer context
Dashed line marks the small-cap median compensation benchmark for companies around $1.5B market cap, based on 211 peers in this size band.
03Recent insider trades by officers and directors
~40 trades
04Showing FY2025 data (latest available)
FY2026does not include director compensation in our current dataset, so we're showing the latest board table we found.
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06For analysts and deep research
Historical compensation data from latest proxy filing
| Year | Executive | Salary | Bonus & Incentive | Stock Awards | Option Awards | Other Adj. | Total |
|---|---|---|---|---|---|---|---|
| 2025 | $0.70M | $0.70M | $0.00M | $0.70M | $0.01M | $2.11M | |
| 2024 | $0.68M | $0.47M | $0.00M | $0.67M | $0.01M | $1.83M | |
| 2023 | $0.65M | $0.64M | $0.00M | $0.32M | $0.01M | $1.62M | |
| 2022 | $0.63M | $0.61M | $0.00M | $0.59M | $0.01M | $1.84M | |
| 2021 | $0.60M | $0.60M | $0.00M | $0.62M | $0.01M | $1.83M | |
| 2020 | $0.33M | $0.30M | $0.00M | $0.23M | $0.01M | $0.86M |
Salary = base cash pay. Bonus & Incentive combines annual bonus and non-equity plans. Equity amounts are grant-date fair values. Other Adj. captures pension changes, perquisites, and any reconciliation items so the total matches the reported figure.
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WINMARK CORP (WINA) — Key Facts
Last updated Jul 14, 2026 · DEF 14A filed Mar 4, 2026
| CEO | Brett D. Heffes, Chief Executive Officer |
|---|---|
| Fiscal year | FY2025 |
| Total compensation | $2.1M |
| Base salary | $700K |
| Other compensation | $13K |
| Year-over-year change | +15% |
| Source | DEF 14A, 2026-03-04 |
Brett D. Heffes, the Chief Executive Officer of WINMARK CORP, received total compensation of $2.1 million in fiscal year 2025. This includes base salary of $700,000.
Brett D. Heffes's base salary at WINMARK CORP is $700,000 per year as of fiscal year 2025. However, total compensation including stock awards, bonuses, and other benefits is $2.1 million.
WINMARK CORP's CEO, Brett D. Heffes, earned $2.1 million in total compensation for fiscal year 2025.